Electronic Books

Total Books: 1 - 3 /3
Automating Business Modelling

Enterprise Modelling (EM) methods are frequently used by entrepreneurs as an analysis tool for describing and redesigning ...

Lee mas
Organizing for Sustainability A Guide to Developing New Business Models

This upper-level textbook aims to educate students and professionals on how to develop business models that have a positive ...

Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Lee mas
Total Books: 1 - 3 /3